Search is going to return the company who delivers the highest quality service.
nope! Search is going to return whoever spends the most money and games the system to show up on the first page.
FACT:
75% of people never scroll past the first page of search engines. junto.com
Reviews are credible.
No Again! We know that isn’t the case from experience and news reports. Ex-employees, competitors, someone who is hypercritical – All these have a negative impact on social media and your business!
in the media:
Yelp says it shut down 550 user accounts after discovering a fraudulent review ring The Verge
Can you trust online reviews? Here's how to find the fakes NBC News
Hijacked Reviews on Amazon Can Trick Shoppers Consumer Reports
How Much Do You Trust Online Reviews? NY Times
dealing with fake reviews on yelp Modern Post
Facebook employees caught posting glowing Portal reviews on Amazon NY Post
